With a largely remote workforce numerous companies have switched to using technology for customer engagement, security and improved operations. But implementing tech to manage changing business needs more than just purchasing or implementing tools. It is important to integrate them into the overall business strategy of your business.
The best way to formulate and manage an effective technology strategy is to involve a variety of departments and employees. It is also dependent on the goals that you want to accomplish. For example, a centralized team might use Microsoft Dynamics to consolidate its ERP program and CRM platform into one all-in one solution. This suite of Software-as-a-Service programs enables businesses to better serve customers, automate processes and increase productivity.
In order for a technology implementation to work, all stakeholders have to be on board. This includes top management as well as the ultimate users. Marketing and innovation to each of these groups can be a challenge since they have different perspectives and needs. Effective implementation managers recognize these differences and plan for each in advance.
To overcome the resistance of opinion leaders, managers can place the innovation in the hands of employees who can be credible role models (not exceptionally skilled nor very poor in their training). People who might be resistant to the idea can observe how easily it adapts and begin to believe in its potential. Another option is virtual data rooms in business operational risk evaluation to convince top management to take a quick symbolic action to demonstrate their support for the innovation. It could be as easy as a memo or speech however, it sends an unambiguous signal that the company is serious about embracing the new idea.