Since online shoppers are now spoiled for choice and options, it is increasingly important to make shopping as effortless and seamless as is possible. When customers encounter a frustrating or confusing shopping experience, they may abandon their carts altogether and even write a negative review which can convince other potential buyers to stay clear of your store.
These ecommerce design errors can cause serious damage to your sales. Many of these mistakes can be avoided with a little bit of planning.
Utilizing Images of www.positivelyblack.net/design/5-ecommerce-design-mistakes/ Low-Quality
There is no one who wants a product that isn’t presented in the best possible light. This is why it’s vital to use high-quality pictures on your ecommerce site. Having poor quality pictures will not only turn away customers, but will also damage your brand’s reputation.
Not offering a Guest Checkout option
Not offering a guest checkout option is another mistake which can discourage potential customers from making a purchase on your website. Many customers are reluctant to sign up for an account on an entirely new website, particularly when it requires them to enter personal information such as their email address. It is recommended that visitors sign up with their social media accounts instead to simplify the process. This will lessen their privacy concerns.
Finally, another big ecommerce design mistake is having a messy and unorganized menu structure. It’s essential to have a clear plan for how each page on your site will look, so that navigation is simple and convenient for customers. Make sure each page is structured according to the type of content it contains and make it easy for customers to locate what they are seeking.